We study the important problem of tracking moving targets in wireless sensor networks. We try to overcome the limitations of standard state of the art tracking methods based on continuous location tracking, i.e. the high energy dissipation and communication overhead imposed by the active participation of sensors in the tracking process and the low scalability, especially in sparse networks. Instead, our approach uses sensors in a passive way: they only record and judiciously spread information about observed target presence in their vicinity; this information is then used by the (powerful) tracking agent to locate the target by just following the traces left at sensors. Our protocol is greedy, local, distributed, energy efficient and very successful, in the sense that (as shown by extensive simulations) the tracking agent manages to quickly locate and follow the target; also, we achieve good trade-offs between the energy dissipation and latency.